• People

    Soya Marketing was founded by Jacqueline Voci and Deborah Collins in the spring of 2008. The Soya Method has been used by Pacific Centre, Park Royal Shopping Centre, Opus Hotel, BC Medical Association, Blast Radius (brand agency to Nike and Starbucks) and Vision Critical, just to name just a few.


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    Deborah Collins' Bio

    Jacqueline Voci's Bio

    We come from the world of storytelling & PR. So we think about social media from a different perspective than most. We think about the stories you can share. We believe in the power of storytelling to connect people.

    We're also big believers in simplicity. We aspire to make understanding and using social media easy.

    What we're all about:

    • The art of storytelling. Because stories are what connect people
    • Sharing The Soya Method for Social Media
    • Helping companies develop a true strategy for social media, so activities aren't ad hoc

  • Want to get your story out?

    The Soya Method: The Learning Series
    The Soya Method: The Complete System

    Check Out Our StoryRoom

    Read our news, how-to articles and more...

    Blogging for Business: Is there a Point?

    Often when we meet with people, we get the question: 'must I blog?'. They wonder how could a blog possibly make sense for business. Read the story. Read the story