• Video Podcasting & Blogging

    The key to great Web PR is fresh and frequent content.

    Have you wondered, "What's the business value of a video podcast or blog?"

    Allow us to explain. It used to be that updating the market with a tidbit of news or an interesting insight was a lengthy and costly process. You needed to create formal documents (like traditional news releases) and you needed to distribute your ideas via journalists (who might decide not to write your story).

    Now you have a direct line to the market. It's your Web site. Blogging and video podcasting technologies are simply fast and easy ways to deliver content online. Got a new insight to share with your customers? You can share that with your entire customer base in a matter of minutes. Did you attend a tradeshow where you met a fascinating expert - use your cell to video a quick interview with that person and post it online.

    The complexity, formality and bureaucracy of communication have been dramatically reduced thanks to blogging and video podcasting technology.

    And yes, as you may have suspected, search engines reward you well for frequently communicating this way.

    Our services include:

  • News & Events

    Soya Marketing is working with Opus Hotels on Facebook marketing and Web PR.

    Soya is in the news...check out our coverage in The Province and Business in Vancouver.

    5 Reasons to do Web PR

    What is the business case for adding web PR to your marketing mix? Read

    Client Spotlight

    Soya Marketing is helping the Dalai Lama Center for Peace and Education bring about an education revolution.