Often when we meet with new people about Web PR, we get the question: ‘must I blog?’. Fair enough. When many people think of blogs, cats come to mind. You know what mean? People think about those blogs they’ve seen where people recount the life of their feline friend, the wacky escapes of their toddler, or their passion for drupal. Nothing is wrong with any of that mind you – but if you’re trying to figure out how blogs apply to your business, you will be puzzled.

We think of blogs completely differently. We think of a blog as a marketer’s best friend. Simply put, it’s the best way to communicate with the market super easy, and super fast. Did you land a new client? Did you launch a new product? Rather than spending weeks developing a news release and figuring out a strategy to pitch reporters, with a blog (and a social media distribution strategy), you can get your news immediately to way more people. You can get your news directly to the segment of the market you’re trying to reach. No more middlemen.

That’s why blogs are cool for business.