http://www.soyamarketing.com/webprblog Soya Marketing specializes in Web PR Thu, 22 Oct 2009 17:58:13 +0000 http://backend.userland.com/rss092 en Are you ready to move your PR strategy online? When Deborah Collins and Jacqueline Voci founded Soya Marketing in early 2008, it was because they saw a huge market shift was about to happen. Both founders had spent well over a decade helping companies around Vancouver build their ... http://www.soyamarketing.com/webprblog/index.php/2009/10/22/soya-marketing-a-new-kind-of-pr-agency/ The BC Medical Association, which represents BC’s doctors, recently selected Soya Marketing to develop a social media strategy. The goal of the strategy is to bring awareness to a hot-button issue in BC: the need for greater funding for addiction treatment. Geraldine Vance is director of communications and public affairs for ... http://www.soyamarketing.com/webprblog/index.php/2009/09/01/soya-launches-social-media-initiative-for-bc-medical-association/ If you live in Vancouver you probably noticed a surge in buff, international men and women roaming its fair streets – that is, of course, if you haven’t been hiding out under a nicely air-conditioned rock. The 2009 World Police & Fire Games, the world’s second largest sporting event, took ... http://www.soyamarketing.com/webprblog/index.php/2009/08/07/soya-marketing-2009-wpfg/ Our client from Park Royal Shopping Centre, Cindy Papa, recently moved to gorgeous Kelowna. Prior to her move, Cindy led Park Royal's marketing department for many years. Under her direction Park Royal was one of the first shopping centre's in Canada to start using social media. Here's an interview with Cindy ... http://www.soyamarketing.com/webprblog/index.php/2009/06/05/soya-helps-park-royal-shopping-center-with-social-media-strategy/ Dave Calder is the VP of Strategic Development for the Vancouver Aquarium. We consider him to be a leader on the social media scene. Dave has applied his background in broadcasting, storytelling and marketing to create a huge, global brand presence for the aquarium. We asked Dave what advice he would ... http://www.soyamarketing.com/webprblog/index.php/2009/06/04/great-marketing-advice-from-the-vancouver-aquarium/ Often when we meet with new people about Web PR, we get the question: 'must I blog?'. Fair enough. When many people think of blogs, cats come to mind. You know what mean? People think about those blogs they've seen where people recount the life of their feline friend, the ... http://www.soyamarketing.com/webprblog/index.php/2009/06/04/to-blog-or-not-to-blog/ Is the business cocktail party dead? No, but business networking is definitely changing. A while back, Debbie and I had the great pleasure of presenting to an organization called YES (which stands for Young Executives for Success). They asked us to talk about how business networking has changed in the ... http://www.soyamarketing.com/webprblog/index.php/2009/06/04/the-new-business-networking/ Attention business owners in and around Vancouver: you might just want to check out the Crave Business event this coming Monday, March 30, 2009. This is a chance to spend a day getting some new skills and insights for running a successful business. Soya is a sponsor. Our co-founder Deborah  ... http://www.soyamarketing.com/webprblog/index.php/2009/03/25/soya-on-stage-at-crave-business-event/ Your sit on your ass marketing tip of the week is....get on Twitter TODAY and secure your brand. Twitter has over 4.4 million people tweeting to date and is growing daily.  If you don't secure your brand name, someone else will. [viddler id=24238ff8&w=437&h=370] http://www.soyamarketing.com/webprblog/index.php/2009/01/27/get-on-twitter-today/ It might be time to rethink your press release strategy now that everyone is using the Web as a primary news source. Here are some ideas. http://www.soyamarketing.com/webprblog/index.php/2009/01/22/think-beyond-the-traditional-press-release/