Why

What is Google telling the world about you?

It used to be that companies used media relations and advertising to build market awareness and manage their reputations.

Now your reputation lives on the Web.

Your PR strategy must be designed to boost your presence in search engines and on social media Web sites (like Facebook and YouTube). That's what we do at Soya. We help companies use power of PR to promote their reputation online.

We make sure that when people search online for issues and ideas related to your business, your voice is heard.

The Big Truth about the Web

The big truth about the Web is this: success online has little to do with how beautiful your Web site is.

It has everything to do with how much value you add to public discourse online. It's about publishing information that's meaningful, new and helpful. It's about listening to the interests and concerns of your target audiences and responding in a forthright way.

Winning the Google Game

Sometimes people search Google for a company by name, but more often they search for products, issues and ideas that interest them.

At Soya, search engine research is at the heart of our Web PR strategies. This is how we get into the heads of your consumers – understanding how they think about your industry and your products, and uncovering what's important to them.

What Search Engines Love

Search engines love content that lives online.

If you have a lot of well-positioned content, you get higher rankings. Search engines love content including:

• Web news releases
• Web articles, whitepapers, how-to guides
• eBooks
• Video podcasts
• Blogs
• Social media participation
• Online photos
• Keyword content
• Reputable links